Amphibia Digital CEO to grow digital component of 4As programmes
Creative industry a booming enterprise, 4As chief tells student
13/02/2013
Amphibia’s way to effective marketing
18/07/2014
IT seems very appropriate that Gary Tay’s digital agency is named Amphibia Digital Sdn Bhd, for he can adapt to any marketing communications environment − above or below the line.
Tay, 47, spent about half of his 25-year advertising career in above-the-line communications (mainstream advertising), starting out as a visualiser at a three-person agency, Macs Creative.
By the fourth year of his career, he was in his fourth agency, Leo Burnett (LB).
