Gary began his career in advertising, spending 13 years with leading local and international agencies including Backer Spielvogel Bates (BSB) Malaysia, Leo Burnett Kuala Lumpur, and Ismail & Associates.
In 2001, he founded Amphibia Digital, formerly known as Digital Commerce Malaysia, initially as an application development company before evolving into a digital agency. Over two decades, he led Amphibia in delivering digital and creative solutions for numerous multinational brands and government-linked companies.
In Q1 2022, Gary was appointed Head of UX & Design at IRGA Digital Sdn Bhd, further strengthening his expertise in user experience, digital products, and technology-led transformation.
He subsequently joined YM Global Technologies, where, during his three-year tenure, he established the company’s Malaysian operations and played a key role in securing Malaysia Digital (MD) status.
In January 2026, after a five-year hiatus, Gary re-established Amphibia Digital with a renewed focus on IT consulting, technology transformation, and application solution development.
Today, he leads Amphibia with a clear vision of helping businesses bridge the gap between business needs and technology through practical, purpose-built solutions that improve operations, enhance customer engagement, and create opportunities for sustainable growth.
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ENGAGEMENTS
Training, Workshops & Seminars
PMC-PCEB Tourism Reconnect 2022 Seminar
Topic: Revitalizing Tourism – The Emergence of Neuromarketing
Panelist with Angelica Chan (Country Manager Of Traveloka Malaysia) and Assoc. Prof. Dr. Salmi Mohd Isa (Associate Professor, Graduate School Of Business, Universiti Sains Malaysia).
IRGA.AG Forum – Host/Moderator
ESG & Agritech – Leveraging on Agritech Solutions to meet ESG Goals 2022 (Mar)
ERP & AI – Digitalising the Future of Agriculture 2022 (Feb)
Precision Farming: Drones & Robots Revolutionising the Future of Agriculture 2021 (Nov)
PMAA Black Dragons 2024 (IAA Malaysia – IAA World Congress 2024)
Olive Crown Awards India 2025 (45th IAA World Congress Penang, 2024)
PMAA Dragons 2014 Malaysia – Gold (Malay Mail Relaunch)
PMAA Dragons 2014 Asia – Silver (Malay Mail Relaunch)
Malaysia Effie Awards Bronze – 2013 (Malay Mail relaunch)
Malaysia Effie Awards Bronze – 2011 (Truly Loving Company – TLC Promise Me)
Kancil Awards – numerous medals e.g. Bonuslink – Bridget Jones web site, Digi So Easy to be Famous campaign & web site.
PROFESSIONAL AFFILIATIONS
Exco International Advertising Association (IAA) Malaysia 2019/2027
Local Organising Committee, IAA World Congress 2024
Council Member, 4As Malaysia 2011-2014
Committee, Advertising Standards Authority (ASA) Malaysia
Committee, Digital Division 4As Malaysia
Director of Digital Development, YES2009 Youth Engagement Summit
Secretary (Co-founding member) & Exco, Malaysian Digital Association (MDA) 2010/11
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WORK EXPERIENCE
AMPHIBIA DIGITAL SDN BHD
2026 … Director | Consultant
Amphibia has been transformed to primarily focus on IT solution development and IT consulting.
YM GLOBAL TECHNOLOGIES SDN BHD
Q2, 2022 – Q3, 2025
Director
IT Outsourcing | Gary helped establish YM Global in Malaysia in capacity as Country Head. YM Global supported a client portfolio which included; DXC, Luxoft, HPE, Accenture, UOB, IRGA etc.
PERSUASION TECHNOLOGIES SDN BHD
2022 – 2023 New Business Development – Consultant
Digital marketing and data analytics agency – Google Cloud Technology Partner
IRGA DIGITAL SDN BHD
2022 – 2023 User Experience (UX) Consultant
Gary joined the IRGA team to develop it’s range of mobile applications. Primarily focused on UI/UX and user experience design.
AMPHIBIA DIGITAL SDN BHD
2021 – 2022 Director | Co-founder
Gary is the founder and CEO of Amphibia Digital, today an IT advisory & Digital consulting company, which he managed for the past 20 years.
He founded Digital Commerce Malaysia (DCM), a web application developer focused in IMS (Information Management Systems) developing its own Content Management systems.
In 2006 was accorded MSC-status. Digital Commerce Malaysia was a Macromedia (later acquired by Adobe), HP Partner & Microsoft Partner.
KEY HIGHLIGHTS
Established the IT-PMO team for JKG Tower, from planning to implementation of Highspeed SDN-based Wireless Infrastructure end-to-end solution. (3½ years) 2016-2020
Managed the overall 3-phases of communications for the Malay Mail transformation to an e-Paper (2½ years) 2013-2015
Revamped the UIUX of Hong Leong Connect – online banking
Global Outbound Online advertising agency for Malaysia Airlines
Established & built the Adoimagazine (today known as Marketing Magazine) Online Business model (8 years)
Amphibia portfolio included; DiGi, Malaysia Airlines, MBF Cards, Aeon Credit Services, Schick Malaysia, Al Rajhi Bank, INCEIF, ICLIF, IMU, Hong Leong Bank, Astro / Measat Publications, Bonuslink, Star Radio Group – Capital FM, Suria, Red FM, Samsung Malaysia, Redberry Group (Malay Mail), Sharp Malaysia, JTI, Wasco / Wah Seong, Guocera, Moma Water, JKG Tower, Y Plate, ePharma2u, MGA GoGolf programme, MK Land – whatmakesusanation, Jasmine Hills Lodge, CaraBetul, MyCreative Ventures, Rhino Fertilizer, IAA Malaysia etc.
LEO BURNETT INTERACTIVE
1999 – 2001 Principal Consultant
Gary managed a team of 4 Interactive & Digital solutions consultants. Key clients included: Sony Malaysia, Mbassy.com (P&G) – regional initiative (Singapore, Philippines & Thailand), Malaysia Airports Berhad (MAB), Bumiputra Commerce Bank (BCB), Marlboro F1 & GP500, Alta Vista-Skali (Skali.com & Skali.net) & BMW (AutoBavaria.com).
LEO BURNETT ADVERTISING SDN BHD
1993 – 1999 Senior Account Manager
Brand Management: Gary managed a diverse portfolio which include – Standard Chartered Bank (3½ years), Reebok (2 years), Carlsberg Malaysia (18-months) and Marlboro Classics (2 years); Sony, KTM, Land Rover Malaysia, RayBan, Guthrie Property & BMW (Auto Bavaria).
Brand Management: Pos Malaysia, Rebak Marina, USF Mitsubishi and ASN (Amanah Saham Nasional).
MACS CREATIVE
1989 – 1992 Visualizer & Account Executive
Brand Management: Remy Martin, Sharp Roxy Malaysia, Foh San Mooncakes.
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QUALIFICATIONS
2006
MSc IN TECHNOLOGY MANAGEMENT with Merit, Staffordshire University, UK (APIIT)
2003
POSTGRADUATE DIPLOMA
IN TECHNOLOGY MANAGEMENT
Staffordshire University, UK (APIIT)
1989
DIPLOMA IN COMMERCIAL ARTS
Malaysian Institute of Arts (MIA), Kuala Lumpur
1987
A LEVELS, Constitutional Law
Holborn Law Tutors, UK
OTHER CERTS / PROGRAMMES
2026
AI-Native Enterprise Architecture
Agentic Systems & Automation Strategy – Completion Cert
2021
Certified HRD Corp Trainer
2021
Certified TTT Trainer (20980)
Standard Ketrampilan Kebangsaan (SKK)
Jabatan Pembangunan Kemahiran (JPK), Kementerian Sumber Manusia, Malaysia
National Competency Standards (NCS)Department of Skills Development, Ministry of Human Resources, Malaysia
2021
PEMULIH Entrepreneur Management Training (5-day)
2021
PENJANA BMC (Business Model Canvas) Training (5-day)
2019-2026
Unit Trust Consultant (UTC)
Federation of Investment Managers Malaysia (FIMM) FIMM No. 009-0-146865
Others
Certificate in Desktop Publishing Certificate in Basic Computing & Programming