Amphibia’s way to effective marketing
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BAD timing turned out to be good fortune for Gary Tay, 47, chief executive officer of Amphibia Digital.
When the economic crisis hit Malaysia in 1986, Tay returned home from the United Kingdom where he was pursuing his ‘A’ levels.
He opted to do a diploma course in Commercial Arts at the Malaysian Institute of Arts that eventually opened the door to a career in advertising.
