Malaysia will be the destination of the next International Advertising Association World Congress
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Malaysia will be the destination of the next International Advertising Association World Congress, marking the first occasion the event is held in Southeast Asia.
Scheduled to take place from 06 to 08 March 2024 in the host city of Penang, the event is jointly co-hosted by IAA Malaysia, Penang State EXCO Office for Tourism and Creative Economy (PETACE) and Penang Convention & Exhibition Bureau (PCEB).
At the Official Signing Ceremony today at KOMTAR, the agreement for the hosting of the 45th IAA World Congress 2024 was concluded by The Honourable Yeoh Soon Hin, the Executive Councilor for Tourism and Creative Economy and Mr. John Doody Chacko, Chairman of the 45th IAA World Congress and President of IAA Malaysia.
