4As Malaysia to engage Sarawak-based advertisers

KUALA LUMPUR - The 4As Malaysia (Association of Accredited Advertising Agents Malaysia) is reaching out to Sarawak-based advertising agencies with the goal of establishing a local chapter of the association.

Tony Savarimuthu (pictured), president at 4As and CEO at McCann Worldgroup, noted that the Sarawak economy is poised for real growth, with SMEs (small and medium enterprises) playing a leading role in indigenous brands, arts and culture, festivals, travel and tourism.

“There’s tremendous potential to build and promote Sarawak products and services, with an upside in creating a global presence by adhering to proper branding principles,” said Savarimuthu.

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