Gary has over 3 decades of practical and multi-disciplinary experience in Advertising, Digital Marketing and IT consulting.

Over the past few years, he has been involved in training programmes, and exploring new business ventures & opportunities.

Most recently, Gary has been appointed Director of YM Global Technologies Sdn Bhd. He is tasked with setting up the Malaysian operations by August and becoming fully functional by the fourth quarter 2022.

In Q1 2022, he was appointed Head UX & Design of IRGA Digital Sdn Bhd.

He is the founder & CEO of Amphibia Digital, today an IT advisory & Digital marketing consulting company, which he managed for the past 20 years.

Prior to 2001, Gary had a 13-year career in advertising with numerous local & international ad agencies which included Backer Spielvogel Bates (BSB) Malaysia, Leo Burnett Advertising KL.

ENGAGEMENTS

TRAINING, WORKSHOPS & SEMINARS
  • PMC-PCEB Tourism Reconnect 2022 Seminar
    • Topic: Revitalizing Tourism - The Emergence of Neuromarketing
    • Panelist with Angelica Chan (Country Manager Of Traveloka Malaysia) and Assoc. Prof. Dr. Salmi Mohd Isa (Associate Professor, Graduate School Of Business, Universiti Sains Malaysia).
  • IRGA.AG Forum – Host/Moderator
    • ESG & Agritech - Leveraging on Agritech Solutions to meet ESG Goals 2022 (Mar)
    • ERP & AI - Digitalising the Future of Agriculture 2022 (Feb)
    • Precision Farming: Drones & Robots Revolutionising the Future of Agriculture 2021 (Nov)
  • Brand Marketing & Advertising (BMA) Program MARA-IKM 2021 - Trainer (5-day)
  • Gig E-Hailing Training - MARA Penjana Program 2021 - Trainer (5-day)
  • Digital Marketing workshop (in collaboration Malaysian Golf Association), JB 2019 - Presenter
  • Joint partnership with Taylor’s University – Creative mentorship programme 2013-2015
  • Career Talk – SEGI University College, Kuching 2010 - Presenter
  • Castrol Workshop 2010, Kuala Lumpur - Presenter
  • 12th Adwave, USM - Awakening Minds, Penang 2009 - Presenter
  • Intel Channel Partners (Singapore) - Online Advertising workshop for marketing personnel
  • Online Strategy Workshop, Jakarta with Sledgehammer Indonesia - Presenter
  • Perak ICT Week (in collaboration with Sun Microsystems) 2005 - Web Design Fundamentals Presenter & Trainer (2-day program)
  • Online Marketing Workshop 2005 with Sledgehammer Comm, KL - Presenter (2-day program)
  • MIRC ICT Week - Entrepreneur program, KL 2005 – Moderator
  • Career Talk - Saito Academy, PJ 2002 - Presenter

OTHER CONSULTING:

  • JKG Tower – IT Consultant (2016-2019)
  • Pharmaniaga – CRM Consulting & Presenter
  • Fiji Pharmac – Brand Consulting
  • TM Netmyne – Online Strategy consulting
  • Petronas Dagangan MyMesra – Online Strategy consulting

RECOGNITION & ACCOLADES

  • PMAA Dragons 2014 Malaysia – Gold (Malay Mail relaunch)
  • PMAA Dragons 2014 Asia - Silver (Malay Mail relaunch)
  • Malaysia Effie Awards Bronze – 2013 (Malay Mail relaunch)
  • Malaysia Effie Awards Bronze – 2011 (Truly Loving Company – TLC Promise Me)
  • Kancil Awards – numerous medals e.g. Bonuslink – Bridget Jones web site, Digi So Easy to be Famous campaign & web site.

PROFESSIONAL AFFILIATIONS

  • Exco International Advertising Association (IAA) Malaysia 2019/2024
  • Local Organising Committee, IAA World Congress 2024
  • Council Member, 4As Malaysia 2011/2012, 2013/14
  • Committee, Advertising Standards Authority (ASA) Malaysia
  • Committee, Digital Division 4As Malaysia
  • Director of Digital Development, YES2009 Youth Engagement Summit
  • Secretary (Co-founding member), Malaysian Digital Association (MDA) 2010/11

WORK EXPERIENCE

YM GLOBAL TECHNOLOGIES SDN BHD Q2, 2022

Director - Malaysia

IRGA DIGITAL SDN BHD 2022-2023

UX Consultant - Gary joined the IRGA team to develop it's range of mobile applications. Primarily focused on UIUX and user experience design.

PERSUASION TECHNOLOGIES SDN BHD 2022-2023

Business Development Consultant

AMPHIBIA DIGITAL SDN BHD 2001-2022

Gary is the founder and CEO of Amphibia Digital, today an IT advisory & Digital consulting company, which he managed for the past 20 years.

He founded Digital Commerce Malaysia (DCM), a web application developer focused in IMS (Information Management Systems) developing its own Content Management and Document Management systems, in 2006 was accorded MSC-status. Digital Commerce Malaysia was a Macromedia (later acquired by Adobe), HP Partner & Microsoft Partner.

KEY HIGHLIGHTS

  • Established the IT-PMO team for JKG Tower, from planning to implementation of Highspeed SDN-based Wireless Infrastructure end-to-end solution. (3½ years) 2016-2020
  • Managed the overall 3-phases of communications for the Malay Mail transformation to an e-Paper (2½ years) 2013-2015
  • Revamped the UIUX of Hong Leong Connect - online banking
  • Global Outbound Online advertising agency for Malaysia Airlines
  • Established & built the Adoimagazine (today known as Marketing Magazine) Online Business model (8 years)

Amphibia portfolio included; DiGi, Malaysia Airlines, MBF Cards, Aeon Credit Services, Schick Malaysia, Al Rajhi Bank, INCEIF, ICLIF, IMU, Hong Leong Bank, Astro / Measat Publications, Bonuslink, Star Radio Group – Capital FM, Suria, Red FM, Samsung Malaysia, Redberry Group (Malay Mail), Sharp Malaysia, JTI, Wasco / Wah Seong, Guocera, Moma Water, JKG Tower, Y Plate, ePharma2u, MK Land – whatmakesusanation, MGA GoGolf programme, Jasmine Hills Lodge, CaraBetul, MyCreative Ventures, Rhino Fertilizer, IAA Malaysia etc.

LEO BURNETT INTERACTIVE 1999-2001

Gary managed a team of 4 Interactive & Digital solutions consultants. Key clients included: Sony Malaysia, Mbassy.com (P&G) – regional initiative (Singapore, Philippines & Thailand), Malaysia Airports Berhad (MAB), Bumiputra Commerce Bank (BCB). Current clients include Marlboro F1 & GP500, Alta Vista-Skali (Skali.com & Skali.net) & BMW (AutoBavaria.com).

LEO BURNETT ADVERTISING SDN BHD 1993-1999

In the capacity in Brand Management, Gary managed a diverse portfolio which include - Standard Chartered Bank (3½ years), Reebok (2 years), Carlsberg Malaysia (18-months) and Marlboro Classics (2 years); Sony, KTM, Land Rover, RayBan, Guthrie Property & BMW.

BACKER SPIELVOGEL BATES / BSB Malaysia 1992-1993

Brand Management: Dutch Baby Milk Industries, Sime Tyres International, Electrolux and Cambert.

ISMAIL & ASSOCIATES 1992

Brand Management: Pos Malaysia, Rebak Marina, USF Mitsubishi and ASN (Amanah Saham Nasional).

MACS CREATIVE 1989-1992

Visualizer & Account Servicing: Remy Martin, Sharp Roxy Malaysia, Foh San Mooncakes.

QUALIFICATIONS

2006

MSc IN TECHNOLOGY MANAGEMENT

with Merit, Staffordshire University, UK (APIIT)

2003

POSTGRADUATE DIPLOMA

IN TECHNOLOGY MANAGEMENT

Staffordshire University, UK (APIIT)

1989

DIPLOMA IN COMMERCIAL ARTS

Malaysian Institute of Arts (MIA), KL

1987

A LEVELS, Constitutional Law

Holborn Law Tutors, UK

OTHER CERTS / PROGRAMMES

2021

Certified HRD Corp Trainer

2021

Certified TTT Trainer (20980)

Standard Ketrampilan Kebangsaan (SKK)

Jabatan Pembangunan Kemahiran (JPK), Kementerian Sumber Manusia, Malaysia

National Competency Standards (NCS)

Department of Skills Development, Ministry of Human Resources, Malaysia

2021

PEMULIH Entrepreneur Management

Training (5-day)

2021

PENJANA BMC (Business Model Canvas)

Training (5-day)

2019-2021

Unit Trust Consultant (UTC)

Federation of Investment Managers Malaysia (FIMM)

FIMM No. 009-0-146865

Others

Cert. Desktop Publishing

Cert. Basic Computing & Programming

SKILLS & EXPERIENCE

UI / UX

HTML / CSS

SERVER / CPANEL / DOMAIN MGMT

VIDEO EDITING

PHOTOGRAPHY / VIDEO

STREAMING / LIVE BROADCASTING

ONLINE ADVERTISING

ANALYTICS

WORDPRESS CMS

JOOMLA CMS

SOFTWARES

POWERPOINT

WORD

EXCEL

PHOTOSHOP

ILLUSTRATOR

ACROBAT PDF

AUDITION / MEDIA ENCODER

DREAMWEAVER

PREMIERE RUSH / iMOVIE / FILMORA

AFTER EFFECTS

FIGMA